How Burger King outsmarted McDonald's with a 1-Cent Whopper

We are all familiar with the long going rivalry between Burger King vs McDonalds. Two fast food giants competing with each other for who has the best burger. But Burger King had a clever marketing move up their sleeve.

Burger King’s “Whopper Detour” campaign was a disruptive, daring marketing move in 2018 that immediately caught attention globally. The goal of the campaign was distinctive yet clever: those customers that were within a 600-foot radius of a McDonald’s restaurant would be able to get a Whopper only for a cent. The hook? They were required to download the Burger King app and make their order while standing near the competitor’s location.

This witty stunt drew on mobile geolocation technology and was intended to boost the number of downloads and engagement of the Burger King app as well as to mock McDonald's. The app would then unlock the 1-cent Whopper offer and guide users to the nearest Burger King to pick up their burger.

This results were outstanding. The campaign led to:

• Increased App Engagement: The Burger King app made it to the top of the app store charts with over 1.5 million downloads within a few days of the campaign launch.

• Boosted Revenue: The stunt drew large crowds into Burger King locations, many of whom became regular customers.

• Brand Awareness: Burger King's cheeky marketing approach boosted brand visibility and reinforced its playful, challenger brand image.
  
  This campaign is a perfect example of Guerrilla Marketing, which takes on an unconventional and attention-grabbing approach to reach a wide audience while directly challenging a competitor.

  Using such wildly creative (and maybe just a little mischievous) thinking can spark viral success and take your business to new heights. Think outside the box.
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